After launching your ICO, you would spend hours persuading the crypto communities about the changes that your blockchain or crypto-based project will bring in. But what if the community is not willing to invest or participate in your project? You want to keep the audience engaged with some actions that can happen only with an end-to-end strategy. The strategy should include the plans for engaging with your potential investors & community members.
Let’s see the different stages involved in an ICO strategy.
Awareness Stage
The Awareness stage helps to identify the broadest addressable qualified target audience. In this stage, you will find the right people that could invest in your project. The Awareness stage is about identifying customers’ needs. Use a combination of audience-wisdom and audience marketing tasks. Creating challenges to get feedback about your Whitepaper, Landing Page, Marketing Strategy, or Product Roadmap will help you understand what the community cares about.
The Marketing Channels that work well for this stage:
- Display Advertising
- Blogs & Articles
- Newsletters
- Videos
Consideration Stage
The Consideration stage helps to analyze the audience who are ready to become users in your industry with mild intent. Once potential investors and the community get to know you, they start evaluating their options. In the case of a potential investor or user, they might be assessing the relationship of the project with the blockchain community.
The Marketing Channels that work well for this stage:
- Search Engine Optimization
- Blogs & Articles
- Events & Conferences
- Platform Reviews & Ratings
- Project Comparison
- Rewards Programs
- Bounty Campaigns
- Online Consultations
- Webinars, E-books, & PPC
Action Stage
The Action stage helps to analyze the group that is ready to invest & participate in your project with no second thoughts. Until this stage, the advice was to stick to a more informal approach positioning as a thought leader. It will not be the same henceforth. Now is the time to lead the race and prove that your solution is the best. When it comes to boasting, nothing works better than the experience and reviews of your existing followers.
The Marketing Channels that work well for this stage:
- Live Chat
- Email & Affiliates
- Terms & Conditions
- Refund Policy
- Search & Display Advertising
Loyalty Stage
The Loyalty stage includes all of your existing investors. Every business, including yours, has to strive for high levels of consumer loyalty. You can host bounties, and at the same time, maintain a more interactive communication and higher involvement of consumers in various company activities. After completing the funding phase, you need to work on continuously engaging your community and making sure they do not dump your token. The loyalty phase is about turning all your investors and early adopters into advocates for your brand.
The Marketing Channels that work well for this stage:
- Newsletters
- Live Chat & Forums
- Exclusive Content
- Referral & Reward Programs
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